Facebook Business to Business Tips: New Pages Allow Better B2B!

Facebook business to business interactions have always left much to be desired. Recently launched a brand new layout for their pages that makes it much easier for user interaction. I’m very excited about the update, and I think a lot of business owners will be as well. With the new Facebook pages you get:

• Notifications when fans interact with your page or posts
• A place to showcase photos along the top of your page
• A news feed for your page
• The ability to Like and post on other pages as your page

The fact that you can now interact with other pages is HUGE and really gives you a lot more options for business to business marketing on Facebook. I’m pretty excited to start testing out this feature and figuring out the best way to advertise your business, as well as connect with other business leaders.

The notifications are really cool too, and I’m surprised it took Facebook so long to offer this feature.

Finally, if you have an “opt-in” page set up it really lends itself to looking like a more professional website when someone lands on your page for the first time.

I’m pretty excited about these new features, and can’t wait to see what else is in store! I wonder how LinkedIn will react now that Facebook business to business features allow for much more interaction between actual businesses, instead of just business owners.

To update your page to the new page, simply go to your Facebook page’s main page, and at the top you’ll see an “upgrade” option.

What do you think about this? Do you think that the new Facebook business to business opportunity are good, or is there still more to be desired?