Use These 3 Ecommerce Solutions For Small Business Features To Tweak Your Marketing Campaign

Business is relatively simple. Offer people what they want at an affordable price and they would probably buy it from you. But therein lies the problem. There are all sorts of people out there and, the truth is, you cannot please them all. However, you should play the numbers game and try to please the majority.

In order to find out what people actually want, you need information. Fortunately, typical ecommerce solutions come with at least 3 basic features which you can attain information from.

Search Terms
Many shoppers land on a store’s main page. If they like what they see, they would probably type in what they are looking for in your store’s Search box. The search terms used are then stored in your store’s ecommerce solutions data base.

Many ecommerce solutions display the keyed-in search terms together with corresponding results which lets you know if you have or do not have the required product in your store.

Check this data every week. If you see a rising trend for a certain product, you might want to give the product more prominence on your front page or even display it on your content slider. You could even put it on sale to try to sell as many as possible while it is still hot.

Email Inquiry
Sometimes, merchants receive email inquiries about products. Email is a good way to interact with a potential customer. It is also a good way to mine for information.

Once you have answered an inquiry, thank the sender and offer a discount coupon or gift certificate as a gesture of goodwill. Then, try to get useful information such as what would the shopper usually buy along with the product which was inquired about.

One important question which many do not ask is what is stopping a shopper from making a purchase at a store.

Live Chat
Live Chat Software is a standard feature with most ecommerce solutions. Many merchants do not turn on this ecommerce solutions feature because they do not want to interact with shoppers. However, this feature has proven to be a cost-effective way of improving conversion rates because inquiries and concerns can be addressed immediately.

Also, information can be garnered in real-time from potential shoppers. You could ask what day of the week or what time of the month do they do their shopping. How much do they usually spend per purchase?

With all this information, you can tweak your marketing campaign to greater effect. For example, if you know how much people are willing to spend per purchase, you can configure your cross sell strategy to fit their price range and boost your bottom line.

Eight Questions to Ask Before Jumping into a Business Opportunity

Business owners sometimes make the mistake of jumping into business opportunities too impulsively, without doing the appropriate amount of due diligence.

This observation is not as obvious as it may seem, because many entrepreneurs fail to separate facts from myths about their business.

Here are two examples:

First, what do you conclude when you see a business featured in Entreprenuer, Inc. or Fast Company magazines? Our instant reaction is that the business must be profitable. However, this turns out to be untrue. Most businesses featured in media have a certain glamor factor to them, or are backed by huge publicity efforts. The media features stories on businesses that are interesting first, and profitable second. For instance, one company that specialized in promoting extreme sporting events for 18-34 year olds appeared in many publications as a highly successful venture. However, on looking at the numbers (not published in the media), this company was sucking up cash and mainly feeding the ego of the owner rather than having any chance of being profitable.

The same principle applies to industry analysis in the media. When I worked for a Wall Street firm, the first thing the senior management taught us was, “If it appears in the newspaper, it is already too late.” Two years ago, every newspaper was featuring articles about real estate moguls who were speculating in hot markets like Southwest Florida. I know some of these moguls, and they are struggling to keep their own homes (and cars, in one case) today. Had you begun to invest in real estate after reading a newspaper article, you would have been way too late, and in worse shape than speculators who got in before the media frenzy.

If you are about to make a business decision and are not already independently wealthy, forget about the “glamor factor,” forget your ego, and forget about status. Focus on facts and on detailed due diligence.

Eight questions to ask include:

– How big can this opportunity get?

– What is the worst possible case?

– What are the relative probabilities of achieving a high, moderate, low, and loss rate of return?

– Given the probabilities, what is the expected outcome of this decision?

– Is my investment worthwhile given the expected outcome?

– Do I have the talent and resources in place to act quickly and take advantage of this opportunity?

– How do I exit?

– What reserves are available when it takes twice as long and twice as much money to achieve success?

Sound business leadership requires an emphasis on cold hard facts, not the temptations of status, glamor, and being in the newspaper.

Nokia X3-O2 Deals Is Still Popular Without Having Business Features

Nokia phones are very much popular since past many era. Carrying the latest Nokia phones means you are carrying the world with you as they are loaded with multiple high end features. It comes up with a new handset every month. Recently its X3-O2 has been launched in the telecom market of UK. As it has launched, it is being offered by all top networks of UK like vodafone, orange, three, t mobile etc. One can visit various online mobile phone shop, and grab the smart Nokia X3-O2 Deals through many mobile phone deals.

This handset has got very cool looks with amazing features. Though the handset is very light weight so it can be carried very easily. It is built with 2.4 inches TFT resistive touchscreen. One can type in its touchscreen and can also type in its keypad. The multimedia features that it has is high defined camera of 5 MP with high resolution of 2592 x 1944 pixels and the other feature is that it supports various media formats. You can play music and videos in different formats. It is available in different colors like White Silver, Dark Metal, Petrol Blue, Pink and Lilac. It has got internal memory of 50 MB with expandable memory of up to 32GB which can be done through its memory card slot. Internet access through GPRS, WLAN, EDGE, 3G is possible along with high speed and you can access various social networking websites like Facebook, orkut, twitter etc. The battery back up is also very good as it offers talk time of Up to 5 h 20 min (2G) and Up to 3 h 30 min (3G).

It is available as contract phone, pay as you go phone and sim free phone. Nokia X3-02 Deals with any of the network is best option to go for as it offers multiple benefits to users.