Use These 3 Ecommerce Solutions For Small Business Features To Tweak Your Marketing Campaign

Business is relatively simple. Offer people what they want at an affordable price and they would probably buy it from you. But therein lies the problem. There are all sorts of people out there and, the truth is, you cannot please them all. However, you should play the numbers game and try to please the majority.

In order to find out what people actually want, you need information. Fortunately, typical ecommerce solutions come with at least 3 basic features which you can attain information from.

Search Terms
Many shoppers land on a store’s main page. If they like what they see, they would probably type in what they are looking for in your store’s Search box. The search terms used are then stored in your store’s ecommerce solutions data base.

Many ecommerce solutions display the keyed-in search terms together with corresponding results which lets you know if you have or do not have the required product in your store.

Check this data every week. If you see a rising trend for a certain product, you might want to give the product more prominence on your front page or even display it on your content slider. You could even put it on sale to try to sell as many as possible while it is still hot.

Email Inquiry
Sometimes, merchants receive email inquiries about products. Email is a good way to interact with a potential customer. It is also a good way to mine for information.

Once you have answered an inquiry, thank the sender and offer a discount coupon or gift certificate as a gesture of goodwill. Then, try to get useful information such as what would the shopper usually buy along with the product which was inquired about.

One important question which many do not ask is what is stopping a shopper from making a purchase at a store.

Live Chat
Live Chat Software is a standard feature with most ecommerce solutions. Many merchants do not turn on this ecommerce solutions feature because they do not want to interact with shoppers. However, this feature has proven to be a cost-effective way of improving conversion rates because inquiries and concerns can be addressed immediately.

Also, information can be garnered in real-time from potential shoppers. You could ask what day of the week or what time of the month do they do their shopping. How much do they usually spend per purchase?

With all this information, you can tweak your marketing campaign to greater effect. For example, if you know how much people are willing to spend per purchase, you can configure your cross sell strategy to fit their price range and boost your bottom line.